• Selfridges: International In-flight
  • Selfridges: International In-flight
  • Selfridges: International In-flight

Selfridges: International In-flight

2012

Agency

18 Feet and Rising

Brief

An advert for in-flight magazines that positions Selfridges at the heart of London fashion for international visitors en-route to city.

Solution

Using the iconic Selfridges window display, we created a modern British-inspired scene with a contemporary twist; a gold phonebox, a silver and yellow union jack, floating bowler hats.

Selected fashionable products are displayed in picture frames dramatising them as desirable pieces of art. This also allows products to be easily updated on a regular basis keeping the ad current and fresh.



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