Kiss 100: Father Kissmas

2012

Agency
Inferno

Brief
Maximise online entries to the Kiss 100 Father Kissmas competition.

Solution
An interactive Facebook app that used listeners profiles (number of friends, status updates) to create a personalised message from Father Kissmas and help them choose a present. Once entered, the app posted their chosen gift to their wall and encouraged their friends to take part.

Results
57,000 competition entries – doubling that of the year before.
35,000 new Kiss 100 Facebook fans.
13.5% increase in listeners to the station – an extra 216,000 people.

“Inferno added a unique social media spin to create something new and innovative.”
Steve Parkinson, MD London Radio



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