Kiss 100: Father Kissmas



Maximise online entries to the Kiss 100 Father Kissmas competition.

An interactive Facebook app that used listeners profiles (number of friends, status updates) to create a personalised message from Father Kissmas and help them choose a present. Once entered, the app posted their chosen gift to their wall and encouraged their friends to take part.

57,000 competition entries – doubling that of the year before.
35,000 new Kiss 100 Facebook fans.
13.5% increase in listeners to the station – an extra 216,000 people.

“Inferno added a unique social media spin to create something new and innovative.”
Steve Parkinson, MD London Radio

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