• HP Spectre Banners

    MPU focusing on the laptop's audio features

  • HP Spectre Banners
  • HP Spectre Banners
  • HP Spectre Banners

    Example in-situ on cnet.com

HP Spectre Banners

2012

Agency

Creature Seattle

Brief

Create a set of 3 online banners to highlight the unique features of the new HP Spectre laptop; design, beats and battery.

Solution

Close-up, abstract imagery of the laptop combined with thought-provoking lines, such as ‘Hear your favourite song for the first time’, capture the emotional and ambiguous feeling of the campaign line “There is a force beyond the law of physics”.

Pans, zooms and animated shadows across the static images highlight the sleek ‘multi-surface glass’ feature of the laptop.

» View animated banners



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