Adidas Space Diver Microsite

2013

Agency 

Creature London

Brief

Create a microsite and online activation to co-inside with the latest TVC that features the adidas ambassador Snoop Lion (FKA Dogg) to increase awareness about the lastest ‘Space-Diver shoes’.

Solution

Playing on Snoop Lions boisterous character, we created a microsite and twitter competition that required visitors to tweet how a pair of Space-Diver shoes would make them feel, using the hashtag #inmyspacedivers. Users could enter mulitple times and with the automatic hashtag the competition spread, with the best tweets being selected to win a pair of Space Divers.



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